Are you trying to skyrocket the progress of your TikTok account? With the surge in TikTok users and the rise of competition between content creators, getting your content to your intended audience now requires more than just creating videos. It includes tracking the results of your content strategies and evaluating if there is a need for changes.
TikTok analytics has made it easier for you, providing a comprehensive yet accurate report on your account’s growth, content performance, and audience engagement. However, understanding how to extract these metrics and insights from TikTok analytics and incorporate them into your content strategies can be difficult for you.
The following article will help you throughout the process of understanding TikTok analytics, from accessing it to how you can utilize it for your foster growth.
What Is TikTok Analytics
TikTok analytics offers you valuable data, insights, and detailed metrics into your content’s performance on the platform. You can understand your audience and their interests using this information, allowing you to make data-driven decisions about creating content. It allows you to create your TikTok analytics report using these metrics and data, providing you with a plan for what changes you need to make.
How To Access TikTok Analytics
To access TikTok analytics, you must convert your account into a business or TikTok pro account. Following are the steps to open it on both mobile and computer devices.
For Mobile Application
To access TikTok analytics, click on the menu bar on the top right corner of your profile page, select TikTok studio, click on view all TikTok analytics, and you’re good to go. You can also install TikTok Studio individually to access your analytics.
For Computer Device
Simply search TikTok Studio on your browser and click on the analytics button on the left bar. You can also search “https://tiktok.com/analytics” on your search bar to directly access TikTok Analytics.
What Does TikTok Analytics Offer?
The metrics provided on TikTok Analytics are divided into different sections for your easy understanding. The interface you get may be different depending on your device, but the information is typically the same. You usually get all the metrics divided into 4 sections. These sections are:
Overview
This tab consists of general information about the growth of your profile views, likes, comments, shares, and the change in the number of followers, whether there is an increase or decrease in the values. You can also check these analytics for a custom duration by applying the limit of 7 days, 28 days, or 60 days, providing details about the period of change in performance.
The option to check traffic sources makes it easier for you to evaluate the regions in which your content is going viral. Additionally, the option to check the search query leading to your content gives you keywords and hashtags to incorporate in your posts.
Content
This section is for the more specific analytics for your content posted. It shows information about the top 10 videos posted on your account, ranked based on views, likes, and new followers from them. You can also get more details, such as its performance, traffic sources, and audience retention. It allows you to evaluate which type of content aligns the best with your targeted audience.
Followers
This tab is dedicated specifically to your followers. It allows you to evaluate your follower count, the number of followers in your selected specific time, and the percentage between following and non-following viewers. You can also get graphs on the difference in followers by age, gender, and location. It allows you to decide the best uploading time with its ability to track the hours of your followers.
TikTok Live
If you often do live sessions with your audience, you must forecast the performance of your live session. This will help you get new ideas for your next live sessions by noticing what’s being encouraged by your audience. This section gives you insights about live sessions, hosted in the past 7 to 28 days.
These insights include total views, session durations, new followers from the live session, and unique viewers you are getting. It also keeps a record of virtual diamond gifts sent by your viewers and the viewers with the most engagements and donations.
How To Create Your Detailed Analytics Report
Inspecting TikTok analytics isn’t just about noticing changes in your account’s performance; creating a detailed analytics report and further using it to improve your content-making strategy is also crucial. Identify trends and key metrics and then create a structured report for a better understanding of what you need to do next for your further growth. While creating your report, you need to keep the following questions in mind:
Which Video Has the Best Engagement?
This will help you identify content with the most audience retention.
When Was The Engagement On Peak?
Allowing you to find the best posting times.
Who Is Your Audience?
This question will help you create content suitable for the most engaging audience.
What Trends Have the Most Engagement?
This will help you evaluate videos that are performing well and videos that are ignored by the audience.
How To Use Analytics Report In Your Content-Making Strategy?
Now, once you’re done completely understanding the analytics of your content and making a structured report with that information, your next step is making changes in your content strategy accordingly. It includes creating content that is performing well according to analytics reports and avoiding content that is being untouched by the audience. Following are the changes that you need to make according to each key metric you noted during the analytical research.
Post the Content That Works Best
You can perform this step by checking the videos with the most watch time, audience retention, and engagement. This represents the interest of your followers and targetted audience in that specific type of content. Adjust your content strategy to create more content similar to these videos in format, style, and topics.
Post The Content On The Best Time
For this step, you need to check analytical data about the peak active hours of your audience and the duration of changes in trends. This shows intervals with the highest possibilities of good engagement. Try posting your videos on the interval and time that has the most engagement.
Use Optimized Length For Your Videos
Check the format and length of videos with high audience retention rates. This shows that those videos are according to the attention span of your audience, resulting in improved reach of the content.
Identify Your Audience
You must create content for a specific targetted audience for improved engagement of your profile. Use your followers’ analytics and evaluate the majority of the audience with similar stats (gender, age, and location). Create content using sounds, hashtags, and captions that match the majority of your followers list.
Compare Your Analytic Report with Trending Creators
Other than making changes according to your analytical report only, adapting the strategies of your trending competitors is also important for improved reach and growth. Compare your report with the progress of trending TikTokers in your targeted region, such as Indonesia. You can use tools with databases such as trending Indonesian TikTokers to evaluate trending creators in your region and compare stats with them.
Conclusion
Gaining an audience on TikTok isn’t just about creating more and more content. Using TikTok analytics to check its performance and make changes accordingly is also crucial for fostering the growth of your account. But you must keep in mind that the analytics should only be an addition to the content-making strategy while adjusting the strategy according to other parameters as well.