Are you struggling with low views on your TikTok videos and the slow growth of your account? TikTok is considered among the most used social media apps when ranked based on the number of users. Even with this large audience ready to watch videos on their FYP, your videos are still going unnoticed.
It is because, along with the audience, the diversity of content available for them to watch on TikTok is also large. You need a proper strategy to be seen by your audience and make your account grow faster.
The following article will help you in making your strategy by explaining how TikTok’s algorithm works and ways to boost your videos organically by making changes and using tools.
Understand TikTok’s Algorithms
The top priority of TikTok’s algorithm is providing content according to the interests of its viewers, keeping them hooked to the app. It always succeeds in maintaining relevancy on viewers’ FYP by analyzing signals given by them when they’re scrolling.
It refers to the actions of viewers, such as the types of videos they like, their comments, the accounts they’re following, and the time they spend on a specific video. TikTok further utilizes these signals to optimize its FYP according to every user, ensuring that they get videos according to their interests.
Perform TikTok SEO Accordingly
Optimizing SEO on your content and account according to the algorithm of TikTok can immersively boost the growth of your content. Look out for the keywords that are mostly used by your target audience matching your content ideas and niche.
You can get ideas from the questions and comments you and your competitors with similar content get. You can also look for keywords on TikTok’s search bar by examining the “Others searched for” option for relevant queries.
Finalize 2-3 keywords that are most used by your target audience and then incorporate them further in your content-making strategy. This includes making videos with ideas related to those keywords and integrating them into your bio, video captions, and on-video text.
Use TikTok Video Booster
Another way to easily boost your TikTok video’s organic reach for free is to use online video boosters to make your content visible. You can use the On4t TikTok video booster, which allows you to boost the performance of your video for free within just a few clicks. These tools utilize TikTok’s algorithm techniques to make your content reach a broader audience. This results in increased engagement and fosters the growth of your online presence.
Add Hashtags to Your Videos
Using hashtags when posting your videos is also considered in performing SEO of your content according to TikTok’s algorithms. Just like other social media platforms, TikTok hashtags have also been a source of making your content tagged, organized, and searchable. When you’re choosing hashtags to include in your videos, a few things must be kept in mind for successful results.
It includes choosing hashtags that are both trending and relevant to your content’s niche. Choosing irrelevant and spamming hashtags will eradicate your content’s organized flow, resulting in low reach and engagement. Make your strategy by including three to five relevant yet trending hashtags in your content and experiment with new hashtags until you understand your content’s needs.
Create Short Videos And Multi-part Series
TikTok is well-known as a platform with short and comprehensive content, attracting most of its audience. Even if TikTok has increased the content limit to 10 minutes, content that ends in 30 seconds or shorter is still loved by viewers. It allows them to watch the video without targeting their attention span. Try to deliver most of the entertainment and information while keeping it short to increase the reach and engagement of your content.
In an attempt to create short videos, you can also divide longer videos into a multi-part series. It allows you to drive engagement from one video to your upcoming video by adding CTA for the next parts, ensuring the long-term growth of your account.
Use Trending Sounds And Effects
While using trending hashtags helps, trending sounds and effects on TikTok are also a good approach. Try to make videos relevant to sounds and effects that are trending on TikTok. It allows you to tag your content under those sections, increasing your content’s visibility. You can easily search for royalty-free sounds for your videos by searching “Trending sounds” and going under the sounds section.
Narrow Down Your Audience
You’re content may also not be getting any traffic and engagement because you’re trying to get everyone intrigued by what you post. Understand who your target audience is and what they like. This will allow you to tailor your content to their interests for their attention and engagement with your videos.
Once you’ve figured out your targetted audience, you can easily get them by choosing keywords, hashtags, sounds, effects, and topics according to their interests. This will allow TikTok’s algorithms to make your content visible for that specific audience, as it will be matching their signals and the interest they show while scrolling on FYP.
Find the Best Posting Time For Your Audience
The time at which you post your content plays a crucial role in the engagement and reach of your videos. Try to understand the peak hours of posting content in your relevant niche by experimenting with different posting schedules strategically and paying attention to TikTok analytics to check the active hours of your audience.
Conclusion
You cannot get growth on TikTok by waiting for a miracle and an accident to happen; it requires a strategic way of optimizing your content. By understanding the workings of TikTok’s algorithms and SEO, you can easily understand how you can rapidly upsurge on the platform.
Understand who your target audience is and follow these above-mentioned strategies in a tailored way, and you’ll notice a change in the performance and growth of your account. You can also use the TikTok video booster tool available while following these techniques to ensure you aren’t left behind.