One of the biggest challenges of the e-commerce fashion industry is the higher return rate of the products as they do not match the expectations of the consumers. This isn’t about the quality of the product; the issue was with the over-exceeding expectations of consumers that they build over the pictures of clothes.
This is where virtual try-on with the incorporation of AI clothes changer comes into play and assists online clothes stores in reducing their return rate. It allows consumers to try out clothes virtually using AI before buying them, limiting their expectations to a possibility. Let’s discuss how AI is assisting virtual try-ons, its working, and its benefits in the article below.
Technology Behind AI-powered Virtual Outfit Try-ons
The technology behind these virtual Try-ons is a combination of cloth change AI with computer vision, machine learning, and augmented reality too. Let’s discuss the role of each of them individually below.
Computer Vision
Computer vision plays a crucial role by allowing the system to detect the human body through a provided photograph. It detects features including body shape, posture, size, and different color tones. This information is then further used to understand how clothes will look on that body.
Augmented Reality
Augmented reality then further utilizes the information collected with the help of computer vision and edits clothes in photos. It overlays the digital copy of clothes provided onto the human body to match the given dimensions of the body. This gives you a picture as a result wearing clothes you provided individually as a digital copy.
Machine Learning
Machine learning (ML) and Deep learning (DL) further play a crucial role in improving the accuracy of resulting photos with the help of advanced algorithms. It processes all the data you’ve provided including your images and product images, and matches the dimensions of the photos to ensure accuracy in the AI outfit change photo.
It then further checks the compatibility between the physical shape of the body with the fitting of the cloths, ensuring that the results represent the actual fittings.
Artificial Intelligence
AI further enhances the working of virtual try-on models when you edit clothes in photos. It renders large amounts of images to understand the physical properties of the human body and the effects of different types of fabrics. textures, and folds, to make accurate results on the effects of digital products on your human body.
Benefits Of AI Clothes Changer Technology
This technology has completely revolutionized how e-commerce store owners deal with their consumers. It has improved sales of these businesses, thanks to its numerous benefits. Let’s discuss some major benefits in details below.
Improving Customer Experience
One of the major benefits of Outfit change AI technology is customer satisfaction. It allows customers to try on clothes virtually while sitting in the comfort of their homes. For example, if customers are planning on buying a shirt, they can upload their own photo and digital print of that shirt, and AI shirt change algorithms can replace the customer’s shirt in the picture with the selected option.
Customers can also try different colors, styles, and fabric options to find out which one suits best on them. It gives them a feel of physical shopping on your e-commerce store, enhancing the experience they get.
Reducing The Return Rate
The major issue you get when you’re running an e-commerce clothing store is the return of products. There can be numerous reasons behind these returned products. These reasons include the unfit size of clothes, excessive expectations that are far from reality, and inaccurate representation of products in online stores.
These issues are resolved by AI-powered virtual try-on technology by allowing customers to check if a size fits them or not. It also improves the presentation of the products by showing accurate colors and textures with the help of real-time lightning and texture rendering technology. It ensures that the customer’s expectations match with what they’ll get on their door step.
Showing consumer’s Interests
Other than just improving customer experience with enhanced product visualization, Cloth Change AI also benefits store owners with information from customer’s activities. For example, you can understand the most liked colors, styles, and fabrics, among different types of customers. It gives the ability to set trends that matches your customer’s needs. Store owners can stock up the category that’s in demand to improve their conversion rates.
It also allows you to offer a personalized experience to your customers in your online stores. Using the data from the virtual try-on activity of the users, you can predict the products of their interest. By showing the products of user’s interest on his homepage, the chances of them buying or at least being intrigued by your store increases.
Steps For Getting Your Desired Results From Cloth Change AI
Now let’s discuss how e-commerce store owners and fashion retailers can use AI clothes changers to represent different products and enhance their listing without additional shoots. These are the steps of generating different images with different clothes using On4t AI Clothes changer.
Step 1: Upload Images
Start the process by uploading the pictures of your models and the clothing you want them to wear in the resulting picture.
Step 2: Select Cloth Type
Select the type of cloth whether it is upper body, lower body, or full dress.
Step 3: Give Prompt
Give a prompt to the AI to explain your requirements for the resulting photo.
Step 4: Complete The Process
Once you’re done with the photo selection and prompting process, click on “Change clothes now”. The tool will generate a photo with your provided clothing using the given instructions.
Conclusion
The rise of technologies such as AI and AR has transformed how we make strategies to attract customers and generate sales. E-commerce cloth sellers can now use this technology to represent their products, attract customers, generate sales, and deal with product return issues. This will allow them to expand their business and maintain a competitive position in the industry.