{"id":7674,"date":"2026-10-19T09:33:27","date_gmt":"2026-10-19T04:33:27","guid":{"rendered":"https:\/\/on4t.com\/blog\/?p=7674"},"modified":"2026-10-19T09:33:28","modified_gmt":"2026-10-19T04:33:28","slug":"do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently","status":"publish","type":"post","link":"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently","title":{"rendered":"Do Thumbnails Decide a TikTok&#8217;s Fate? What Top Creators Do Differently"},"content":{"rendered":"<p>Scroll through any top creator&#8217;s profile and you will notice something before you watch a single video: their covers look deliberate. Bright faces, a few bold words, a consistent style that makes the whole grid feel like a magazine shelf. Scroll through a struggling creator&#8217;s profile and you will see the opposite \u2014 random mid-blink frames, dark screenshots, nothing that tells you why you should tap. The honest answer is more interesting than a simple yes or no. The cover is not a documented ranking signal for the For You feed, which runs on watch time, completion, and engagement. But the cover is the gatekeeper everywhere else \u2014 your profile, search results, and shared links \u2014 where viewers decide in a split second whether to give your video a chance. A free <a href=\"https:\/\/on4t.com\/tiktok-video-analytics\">TikTok video analytics<\/a> check shows how your videos are performing, and pairing those numbers with sharper covers is one of the simplest upgrades a creator can make.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#Quick_look_7_thumbnail_tactics_top_creators_use\" title=\"Quick look: 7 thumbnail tactics top creators use\">Quick look: 7 thumbnail tactics top creators use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#1_Faces_with_real_emotion_beat_everything_else\" title=\"1. Faces with real emotion beat everything else\">1. Faces with real emotion beat everything else<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#2_Three_to_five_words_of_bold_text\" title=\"2. Three to five words of bold text\">2. Three to five words of bold text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#3_Bright_contrasting_colors_that_pop\" title=\"3. Bright, contrasting colors that pop\">3. Bright, contrasting colors that pop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#4_One_clear_focal_point_not_a_collage\" title=\"4. One clear focal point, not a collage\">4. One clear focal point, not a collage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#5_Honest_covers_that_match_the_video\" title=\"5. Honest covers that match the video\">5. Honest covers that match the video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#6_The_right_size_and_safe_zones\" title=\"6. The right size and safe zones\">6. The right size and safe zones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#7_A_consistent_style_across_the_whole_grid\" title=\"7. A consistent style across the whole grid\">7. A consistent style across the whole grid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#Test_like_the_pros_change_one_thing_at_a_time\" title=\"Test like the pros: change one thing at a time\">Test like the pros: change one thing at a time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#What_top_creators_all_have_in_common\" title=\"What top creators all have in common\">What top creators all have in common<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#Do_TikTok_thumbnails_affect_the_For_You_Page_algorithm\" title=\"Do TikTok thumbnails affect the For You Page algorithm?\">Do TikTok thumbnails affect the For You Page algorithm?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#Should_I_use_a_video_frame_or_a_custom_cover_image\" title=\"Should I use a video frame or a custom cover image?\">Should I use a video frame or a custom cover image?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#How_much_text_should_a_TikTok_cover_have\" title=\"How much text should a TikTok cover have?\">How much text should a TikTok cover have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#What_size_should_a_TikTok_thumbnail_be\" title=\"What size should a TikTok thumbnail be?\">What size should a TikTok thumbnail be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#Can_changing_my_covers_improve_an_old_videos_performance\" title=\"Can changing my covers improve an old video&#8217;s performance?\">Can changing my covers improve an old video&#8217;s performance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#What_is_the_biggest_thumbnail_mistake_creators_make\" title=\"What is the biggest thumbnail mistake creators make?\">What is the biggest thumbnail mistake creators make?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/on4t.com\/blog\/do-thumbnails-decide-a-tiktoks-fate-what-top-creators-do-differently\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quick_look_7_thumbnail_tactics_top_creators_use\"><\/span>Quick look: 7 thumbnail tactics top creators use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Tactic<\/th>\n<th>What it does<\/th>\n<th>Effort<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Faces with real emotion<\/td>\n<td>Stops the scroll faster than any graphic<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>3\u20135 words of bold text<\/td>\n<td>Tells viewers the payoff instantly<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>Bright, contrasting colors<\/td>\n<td>Makes the cover pop on a crowded profile grid<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>One clear focal point<\/td>\n<td>Keeps the message readable at thumbnail size<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>Honest, relevant covers<\/td>\n<td>Builds trust so viewers actually finish the video<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>Right size and safe zones<\/td>\n<td>Keeps key visuals uncropped everywhere<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>A consistent grid style<\/td>\n<td>Makes the whole profile look professional<\/td>\n<td>Medium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"1_Faces_with_real_emotion_beat_everything_else\"><\/span>1. Faces with real emotion beat everything else<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Human faces with clear emotion outperform abstract designs and text-heavy graphics \u2014 thumbnail testing guides consistently rank the face-versus-no-face test as the highest-impact experiment a creator can run, because faces are processed faster than text when someone is scrolling. An analysis of hundreds of popular TikTok videos found the most engaging thumbnails featured people and emotions like surprise, happiness, or humor. Your own expressive face is an asset: a frame where you are clearly reacting communicates the video&#8217;s energy instantly, so scrub through your footage for the most expressive two seconds and build the cover around that frame.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Three_to_five_words_of_bold_text\"><\/span>2. Three to five words of bold text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Text on a cover works like a headline: it tells the viewer what they get for tapping. Keep it to three to five words, large enough to read on a phone screen, placed in the middle or bottom center \u2014 readable, but never crowding out the image itself. Choose words that promise the video&#8217;s payoff, not describe its production: the cover text is the reason to watch, phrased the way you would say it to a friend.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Bright_contrasting_colors_that_pop\"><\/span>3. Bright, contrasting colors that pop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Color does heavy lifting at thumbnail size. The human eye is drawn to contrast \u2014 a bright background with bold foreground text, or complementary colors that make the whole image feel energetic. The principle is contrast, not any single palette.<\/p>\n<p>Practical version: pick one dominant bright color per cover and make your text the opposite of it. Creators who film in varied locations often add one consistent accent color to all their covers \u2014 it becomes a signature that followers recognize from a glance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_One_clear_focal_point_not_a_collage\"><\/span>4. One clear focal point, not a collage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the size covers actually appear on a profile grid, complexity turns into mush. Thumbnail testing frameworks recommend testing simple backgrounds with a single focal point against busy compositions \u2014 and simple usually wins. The viewer&#8217;s eye needs somewhere to land within a fraction of a second, and every extra element competes for that attention.<\/p>\n<p>Before finalizing a cover, shrink it to the size it will appear on a phone profile grid and ask: can I tell what this video is about in one second? If not, remove something. What looks sparse in full screen looks sharp at thumbnail size.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Honest_covers_that_match_the_video\"><\/span>5. Honest covers that match the video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the tactic nobody talks about and everybody needs: the cover has to tell the truth. Misleading covers can earn an initial tap, but viewers who feel tricked leave fast \u2014 and a viewer who leaves fast tells the algorithm exactly what it needs to know. Guides on TikTok covers warn explicitly that misleading thumbnails may attract initial clicks while damaging engagement and trust.<\/p>\n<p>Top creators understand that the cover&#8217;s real job is filtering as much as attracting. A cover that accurately promises the video pulls in viewers who actually want that content \u2014 the ones who watch to the end, comment, and follow. A flashy cover plus a mismatched video burns the one asset you cannot buy back: the viewer&#8217;s willingness to tap your next upload.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_The_right_size_and_safe_zones\"><\/span>6. The right size and safe zones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical sloppiness quietly kills good covers. Build covers at 1080 by 1920 pixels in 9:16 vertical format, with key content in the central safe area \u2014 the same cover appears in different crops across the app, and text hugging the edges can get cropped by the profile grid or covered by interface elements. TikTok lets you pick any frame from the video or upload a fully custom image as the cover, so there is no excuse for a random auto-generated frame.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_A_consistent_style_across_the_whole_grid\"><\/span>7. A consistent style across the whole grid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When someone taps through to your profile \u2014 from a comment, a share, a search result \u2014 they see your whole grid at once. A clean, consistent set of covers makes a profile look organized and professional, and encourages visitors to explore more videos instead of bouncing. Consistency means a recognizable system: the same font, the same text placement, a recurring color or border. Viewers feel the difference between a profile that looks like a brand and one that looks like a camera roll.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Test_like_the_pros_change_one_thing_at_a_time\"><\/span>Test like the pros: change one thing at a time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The creators who get the most out of covers treat them as experiments, not decorations: change one variable at a time \u2014 the expression, the text size, the background color \u2014 across a few similar videos, then compare performance. Check the analytics on videos with different cover styles and compare their engagement side by side; one documented case found a fitness influencer increased saves dramatically after testing thumbnail elements across just five videos before scaling the winner. Build a habit of comparing your own covers and doubling down on what your audience actually taps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_top_creators_all_have_in_common\"><\/span>What top creators all have in common<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zoom out and the pattern is clear. The creators with the sharpest covers are the most deliberate: they never accept the auto-generated frame, they keep text short and readable at phone size, they use emotion and contrast to stop the scroll and honesty to turn the tap into a full watch, and they treat the profile grid as one canvas, not a pile of unrelated videos.<\/p>\n<p>They also remember what the cover cannot do. No cover fixes a weak video \u2014 a strong thumbnail on a video people abandon just teaches viewers not to trust your covers. The creators winning on TikTok build the cover and the content as one package: the first three seconds have to deliver whatever the cover promised. Cover and hook, promise and payoff \u2014 that is the whole game.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Do_TikTok_thumbnails_affect_the_For_You_Page_algorithm\"><\/span>Do TikTok thumbnails affect the For You Page algorithm?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not in any documented way. The cover is not a listed ranking signal for recommendations, which are driven by watch time, completion, and engagement. Covers earn their value on your profile, in search results, and on shared links \u2014 where they decide whether someone taps in the first place.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_I_use_a_video_frame_or_a_custom_cover_image\"><\/span>Should I use a video frame or a custom cover image?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Either can work, but deliberate beats random. TikTok lets you select any frame from your video or upload a separate custom image as the cover. Custom covers give you full control over text, contrast, and composition, which is why creators serious about their profile grid tend to design them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_text_should_a_TikTok_cover_have\"><\/span>How much text should a TikTok cover have?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep it to three to five words, large and centered. Analyses of successful TikTok covers suggest the readable range tops out around five to ten words, but fewer is almost always better \u2014 the text should promise the payoff, not summarize the video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_size_should_a_TikTok_thumbnail_be\"><\/span>What size should a TikTok thumbnail be?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Build covers at 1080 by 1920 pixels in 9:16 vertical format, and keep important content in the central safe area so it survives the profile-grid crop and interface overlays on different screens.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_changing_my_covers_improve_an_old_videos_performance\"><\/span>Can changing my covers improve an old video&#8217;s performance?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It can improve profile and search click-through, which brings new viewers to the video \u2014 but it will not change how the recommendation system scores the video itself. A better cover gives a good video more chances; it cannot rescue a video viewers do not finish.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_biggest_thumbnail_mistake_creators_make\"><\/span>What is the biggest thumbnail mistake creators make?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Accepting the random auto-generated frame. It is usually a blurry mid-motion shot that tells the viewer nothing. The second biggest is a misleading cover that overpromises \u2014 it earns the tap and loses the viewer, which is worse than no tap at all.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So do thumbnails decide a TikTok&#8217;s fate? They decide the part of the fate you control: whether anyone taps in the first place. The algorithm decides the rest based on what viewers do after the tap. Top creators win both halves \u2014 covers that earn the click, and videos that reward it. Start choosing your covers deliberately, keep them short, bright, honest, and consistent, then verify what is working with a <a href=\"https:\/\/on4t.com\/tiktok-video-analytics\">TikTok video analytics<\/a> check and iterate. Do that for a month and your profile grid will start doing real work for you. On4t is not affiliated with or endorsed by TikTok.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":7675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-7674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/posts\/7674"}],"collection":[{"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/comments?post=7674"}],"version-history":[{"count":1,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/posts\/7674\/revisions"}],"predecessor-version":[{"id":7676,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/posts\/7674\/revisions\/7676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/media\/7675"}],"wp:attachment":[{"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/media?parent=7674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/categories?post=7674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/on4t.com\/blog\/wp-json\/wp\/v2\/tags?post=7674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}